ePaper - Determining Best Partners

ePaper - Determining Best Partners

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Working out who your best partners are is something that many channel managers don't spend a lot of time on. Typically, revenue will be the only measure used, but that doesn't answer the question of who your BEST partners are; only who your LARGEST partners are. Here's a test: Ask ten people in your organisation who your best partners are. If you don't get the same answer, then you may find this article interesting.

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Working out who your best partners are is something that many channel managers don't spend a lot of time on. Typically, revenue will be the only measure used, but that doesn't answer the question of who your BEST partners are; only who your LARGEST partners are. Here's a test: Ask ten people in your organisation who your best partners are. If you don't get the same answer, then you may find this ePaper interesting.