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partner council

The Partner Advisory Council. Love it, or Loathe it?

The Partner Advisory Council. Love it, or Loathe it?

Some vendors have them, some don't. When done correctly they can be a powerful force for both the vendor and the partners. When done poorly, or for the wrong reasons, they can be an absolute waste of time, and actually damage relationships. If you have an Advisory Council, or are considering implementing one, this article may be of interest.