Viewing entries tagged
partner

Got partners that don't add value?

Got partners that don't add value?

You probably have a few of these in your channel ... partners that add no value to your product or company, are always complaining, and tend to be ambulance-chasers, that is, they ring you about opportunities you already know about and are working on with another partner. What do you do with them?

Is a business partner a customer?

Is a business partner a customer?

This has been hotly debated internally at every vendor I have worked with. As a professional channel manager the answer is so obvious that I am amazed that people even need to ask this question.